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Account Management and Solution Selling Essentials
Program Outline: Objective: To enable effective Account Management & Solution Selling
For Whom: Employees who are customer interfacing for Account Management & Solution Selling
Duration: Two Days
Solution Selling is Complex Account Management and Repetitive Selling Individual Development Plans for Accounts Competitive Advantage for Account
Simplifying the complex solution sale The Six P process Link Solutions to Pain Qualifying the prospect Build Competitive Preference Ascertain the decision making process Sell to power Communicate the strategic plan
Execution Strategies Sales Strategies Issues and sales tactics Strategies for Individual interactions Selling to the Chief Executive and the C Level
From Opportunity to Account Management Company – Company relationship and trust Influence the buying process The Preferred Vendor Partnering the account Negotiation under various circumstances - Handling agreements, exerting your influence effectively, forging the best agreements for your company, handling complexities successfully, safeguard organizational interests and legal issues.